Isbjörn of Sweden Teams Up with Viking Europe to Elevate Sales in Germany and Austria for Sustainable Outdoor Kidswear

Isbjörn of Sweden, a leader in sustainable and premium outdoor clothing for children and teenagers, is proud to announce its strategic partnership with Dennie Wagner and his expert team at Larix/Viking Europe, aimed at bolstering sales efforts in Germany and Austria.

As an authority in crafting durable, high-quality outdoor apparel that withstands the adventures of youth, Isbjörn's commitment to no-compromise, purpose-built, and eco-friendly products has earned it acclaim across Scandinavia and many European regions. The collaboration with Viking Europe, recognized as Sales Agent, is set to enhance Isbjörn's distinguished position among German and Austrian outdoor and lifestyle retailers.

Maria Frykman, the visionary Founder and CEO of Isbjörn of Sweden, remarked, "With over three decades of experience, Viking Europe boasts an impressive legacy of collaborations with numerous outdoor brands across Europe. Their unparalleled dedication to sports and outdoor activities, coupled with Dennie and his team's profound understanding and enthusiasm for our brand, made them the standout choice. We're enthusiastic about joining forces to amplify the presence and sales of Isbjörn products in these key markets."

Viking Europe is committed to providing its partners with cutting-edge management and distribution solutions, leveraging the latest industry tools and trends to ensure seamless information flow and support sales growth. This partnership promises significant benefits for Isbjörn, leveraging Viking Europe's innovative approaches to market penetration.

Dennie Wagner, Viking Europe's Country Manager for Germany and Austria, expressed admiration for Isbjörn's steadfast dedication to sustainability and the exceptional quality, functionality, and longevity of its products. He highlighted Isbjörn's advocacy for "Slow Fashion," promoting an extended product lifecycle and challenging the fast-paced seasonal shifts in the industry. "Sustainability is a deeply ingrained principle and a driving force for Isbjörn. We're thrilled to represent this standout brand in the German and Austrian markets, and we're committed to fostering the continued success and growth of Isbjörn's distinguished line of outdoor wear for the younger generation."

This partnership underscores Isbjörn of Sweden's role as an industry leader in sustainable outdoor kidswear, and with the support of Viking Europe, it is poised to make even greater strides in Germany, Austria, and beyond.