Kross implement new strategy

One of the biggest names in Poland when it comes to bicycles has pulled out of Eurobike as part of a new strategy in an attempt to increase their brand recognition. Kross has decided to try and expand in across Europe and will be investing heavy sums to see their plans come to fruition.

The popular trade show that is set to be held in August this year in Friedrichshafen is the sacrifice being made by Kross as they instead look to put the funds into expansion. It is thought that the money will be put towards marketing of the Kross brand as well as supporting distribution.

Kross has no doubt found their calling in the Polish market finding themselves as market leaders and the aim of this new strategy is continue the strong growth outside of their home country. Kross now has a variety of different products and even a UCI cross-country team - Kross Racing Team. With the success, they have now decided to try and expand across Europe using their ever-growing brand name.

Kross currently operates in over 40 countries and exports now account for nearly one third of all sales which shows a strong footing and a solid starting point. This will be the first Eurobike that Kross has missed for some years but the company are certainly seeing it as a step forward rather than one backwards.

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