Kross pulls out of Eurobike

In recent years, Kross has enjoyed significant growth in the European market and as a result, they have now announced a new strategy to achieve another large expansion. Currently, Kross are the biggest bike brand in Poland and this new investment should lead to international investments locally. However, one of the downsides to this plan is that they are set to pull out of Eurobike.

With the new expansion plan ready to go, Kross has redistributed their budgets and the trade show in Friedrichshafen has been one of the sacrifices. Instead, the money will be used on smaller marketing activities in addition to more support to their distributors around Europe. With a successful product range in Poland, Kross is the country’s leading bicycle brand but they will be hoping that this new strategy increases their brand recognition in more countries around Europe. This decision was boosted by their own success as well as the success of the UCI cross-country team, Kross Racing Team.

Having played an important role in Kross’ growth in recent years, head figures at the company were quick to show gratitude towards the event.

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