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LEZYNE Partners with HARTJE to Strengthen Presence in Austrian Market
2024-08-26
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LEZYNE is excited to announce a new non-exclusive distribution partnership with Hermann Hartje KG, aimed at bolstering its presence in the Austrian market. This collaboration complements the long-standing partnership with Thalinger Lange, further solidifying LEZYNE’s commitment to providing top-tier products to cyclists worldwide.
“We’re eager to partner with HARTJE, a strong ally with exceptional logistics, a motivated sales team, and an outstanding customer network. As part of HARTJE’s exclusive brand lineup, LEZYNE will benefit from focused support in both sales and marketing. We believe this partnership will help further establish our extensive and diverse product range within the Austrian market,” said Nicolas Jeczawitz, Vice President of Sales and Marketing at LEZYNE.
“LEZYNE represents engineered design and offers products of the highest quality, seamlessly aligning with current design trends like no other brand in this sector. These qualities make LEZYNE a valuable addition to HARTJE’s exclusive brand portfolio. We at HARTJE are looking forward to a successful future with this innovative brand,” added Steffen Fischer, Senior Business Development Manager and Category Manager Exclusive Brands at HARTJE.
About Hartje
HARTJE’s exclusive brands include a curated selection of top-tier bicycle parts and accessories known for their quality and modern design. The current portfolio includes renowned brands such as BOLLÉ, CAMPAGNOLO, FULCRUM, G-FORM, MAVIC, SILCA, STAN'S, and 3T, now joined by LEZYNE. This extensive lineup allows HARTJE to provide specialist dealers with high-quality products across all cycling disciplines, backed by fast and reliable service.
About Thalinger Lange
Thalinger Lange is a leading supplier and wholesaler in Austria, providing the bicycle and fishing trades with premium accessories and components, including those from LEZYNE. Based in Wels, Upper Austria, Thalinger Lange offers extensive expertise, know-how, and training in both cycling and fishing, making them a trusted partner in the industry.
This partnership marks an important step in LEZYNE's strategy to strengthen its foothold in Austria, ensuring that cyclists in the region have access to the best products and services in the market.
