Lululemon Chooses Zalando as Principal Online Outlet in Europe: Athletic Apparel Brand Expands in Central European Market

Lululemon, the Canadian athletic apparel brand known for its yoga, running, and training gear, has opted for Zalando as its principal e-commerce outlet in Europe. The official launch of its product line on Zalando was on June 29. Zalando, recognized for its significant foothold in Central Europe, dominates markets in Germany, its home country, and extends its reach to other Central European nations including Poland, Czech Republic, Austria, Switzerland, Slovakia, Croatia, Lithuania, Latvia, Hungary, and Romania.

Lululemon represents more than just high-quality athletic apparel, it embodies a philosophy of mindful motion. The brand propounds the idea that surpassing our physical limits not only strengthens our bodies but also enhances our ability to confront challenges in other spheres of life.