New office in Germany for Ritchey

In recent times, Ritchey has enjoyed good growth and as a result, they have now opened up a new logistics centre in Singen, Germany. In addition to this, they have started to sell their frames and bikes in Europe thanks to a dealer-direct sales.

Director of Sales at Ritchey, Riccardo Deliziosi, has said “The opening of our own facility in Europe will allow Ritchey to reach more retailers and broaden our availability of products. The complete bikes are a great addition to our range, and continue the strong heritage that Ritchey has always had for high-quality steel frames. With a strengthened sales force, a completely revised marketing approach, and much closer involvement with the press, we are able to work with the best dealers to have Ritchey bikes and components represented to their fullest.”

Furthermore, the company has worked with Paligap, Tehava BV, and Cosmic Sports GmbH for many years and they are now said to have ‘reinforced’ these partnerships. With these three distributors, Ritchey has the offer to continue receiving accessories and components to then reach retailers around Europe.

Deliziosi continued “At Ritchey we really appreciate the professionalism and top-level service offered by these distributors to their customers, and we are happy to be able to continue this strong and beneficial relationship.” Ritchey also has a long history with many other companies around Europe and these partnerships are set to continue; they include A.M.G S.p.A, Comercial Pous, Gyro Sarl, Pulzar d.o.o, and Vokolek Import spol.s.r.o.