Oberalp Polska Expands Salewa Brand Footprint with New Stores in Wrocław and Częstochowa

Oberalp Polska is unabated in its vigorous approach to market expansion, announcing the inauguration of two more stores under the Salewa brand as it embraces the Autumn-Winter 2023/24 season. This September, residents of Wrocław and Częstochowa will have the opportunity to explore the extensive collection of the South Tyrolean manufacturer, renowned for high-quality clothing, footwear, and mountain equipment.

Having already established a presence in Zakopane, Kraków, Warsaw, Rzeszów, Łódź, Gdańsk, Katowice, and Poznań, Oberalp Polska is expanding the reach of Salewa brand showrooms by adding two more cities to its map. The Wrocław store, located in the Wroclavia shopping center, welcomed customers from September 2. Subsequently, the brand extended an invitation to the residents of Częstochowa with a store opening in Galeria Jurajska on September 9. These new additions have been realized through a collaboration with Oberalp Polska's new business associate, Sportroom.

Implications:

The expansion of Salewa stores by Oberalp Polska underscores the brand’s ambitious strategy to penetrate further into the Polish market, offering consumers in Wrocław and Częstochowa access to a diverse range of high-quality products. By partnering with Sportroom and selecting prime locations within popular shopping centers, Oberalp Polska is strategically positioning the Salewa brand to enhance visibility and accessibility for potential customers in these regions.

Active Sportswear Growth in Poland

Oberalp Polska continues to maintain a strong momentum in its market expansion strategy with the introduction of new Salewa stores in Wrocław and Częstochowa. This expansion not only enables the brand to consolidate its presence in Poland but also allows it to connect with a wider audience, offering them high-quality, reliable products. Through strategic collaborations and location choices, Oberalp Polska is paving the way for Salewa's enhanced market presence and customer reach in Poland.