Online sales in Poland are growing for sporting goods

Poland is the fastest developing market in the Central and Eastern Europe (CEE) region for growth in online sales, which account for 4.5% of all retail sales in Poland. With 19 million internet users in Poland which is 50% of Poland’s population, online transactions are anticipated to of grown by 12% in 2014 with considerably more room for year on year growth. Poland has some distance to go to catch up with Europe's two biggest online markets, which are Germany and the UK, with e-retail sales of over 10% in each one. Online sales in Poland are worth over 4.4 bn euro's with CeSport estimating that online sales of sportswear and sports equipment to be about 17% of this total.The 2 most popular selling items online in Poland are shoes and apparel of which sportswear represents a significant percentage of this.

Allegro.pl is Poland's leading e-retail site, but major international companies such as Amazon and Tesco are looking to expand greatly their market share in Poland along with neighboring Central European countries. To illustrate Amazon's belief in the future of e-retailing in Central Europe it has nearly completed the building of 2 massive warehouses, logistic hubs in Poland  which are being built in Wroclaw and Poznan, which will service the Polish market as well as its CE neighbors such as Germany, Czech etc.In Poland the dawn of widespread Internet access is furthering the reach of online shopping beyond the traditional 25-35-year age group, into the over 45s and seniors. The development of new electronic payment techniques, including strong growth in the CB (Carte Bleu ) Visa card brand from France, is contributing to the surge in e-retailing.

Already 70% of Poles have shopped on the internet several times a year, as reported by the price comparison portal Ceneo.pl.The factors generating e-commerce growth could swell that percentage in the years ahead.
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