Outdoor brand distributor for Firepot for Germany

Firepot's outdoor and expedition nourishments have now reached the German market. The sales operations are led by Christoph Michel of the Brand Outdoor agency, who also manages sales for Soto, a Japanese outdoor stove manufacturer.

UK-based Firepot, recognized for its hand-prepared dehydrated outdoor meals, has competed its business partner search and has agreeded that Brand Outdoor agency will be its distributor for the German market.

The German market will be handled exclusively by Christoph Michel and his company, Brand Outdoor. "We found the perfect partner in Brand Outdoor, given their impressive track record with the Soto brand, which stands as a market leader in outdoor stoves and cookware in Germany," said John Fisher, the founder of Firepot. Fisher added that Michel's extensive experience and valuable contacts are exactly what Firepot needs to introduce their superior-quality products to the German outdoor enthusiast community.

Established in 2017 in Marshwood Vale in Southwest England, Firepot produces its outdoor meals in the same region, using locally sourced fresh fruits and vegetables. The brand intentionally avoids the use of palm oil, additives, and preservatives. Each meal is dehydrated using a unique technology that preserves the taste, texture, and nutrients of a homemade meal. This is how Firepot seeks to distinguish itself from its rivals in the expedition food market. Currently, the company caters to customers in 34 different countries.