Peak Performance Debuts Flagship Store in Berlin's Heart

Swedish outdoor brand Peak Performance has unveiled a new concept store in the central district of Berlin-Mitte. This location showcases a handpicked range of advanced outdoor and ski apparel across a 160-square-meter space.

Since December 8, 2023, Peak Performance's presence at Neue Schönhauser Straße 11, Berlin Mitte, has been capturing attention. “The burgeoning outdoor culture in Berlin, coupled with the city's dynamic zeitgeist and forward-thinking approach to style and design, establishes Berlin as an ideal fit for Peak Performance. We envision this new outlet as a hub for Berlin’s ski and outdoor enthusiasts, offering inspiration and the finest gear," says Sara Molnar, CEO of Peak Performance, reflecting on the Berlin expansion. Alongside Berlin, Peak Performance also maintains exclusive stores in Munich, Münster, and Hamburg.

The Berlin store's 160-square-meter layout features a thoughtfully selected array of top-tier outdoor and ski wear. Additionally, it includes a specialized care and repair section for on-site minor repairs. The store also provides a professional laundry service for customers, enhancing their shopping experience.