Romania; Stay Fit Gym invested in by Morphosis Capital

The publicly traded private equity fund, Morphosis Capital Fund I (MCF1), has announced the acquisition of a majority stake in Stay Fit Gym. MCF1 is focused on investing in Romanian SMEs to accelerate their growth and expansion opportunities.  With this acquisition, MCF1 plans for an accelerated expansion of Stay Fit across Romania with new locations opening every month.  As the second largest chain of gyms in Romania by number of locations, it should be easy for them to fill these spots with over 12 million people living within 20 km from its current location.

Romanian investment firm, Morphosis Capital, has invested in Stay Fit Gym.

Growth in Commerical Fitness market in Romania   

The partnership between the two entities envisages the expansion of Stay Fit Gym at the national level in order to democratize the population’s access to gyms in Romania.  According to a study by Fitness Industry Association Romania (FIA), this year alone there will be a doubling of fitness-related businesses and according to forecasts from Mihai Florescu, founder of Stay Fit Gym, after 2020 there will be 10 million people that have been working out regularly for more than three months. In order for this number to increase even further it is crucial that gym chains such as Stay Fit grow with the fitness market in Romania.

Development of the Gym Fitness market in Romania

Stay Fit Gym, Romania's largest chain of gyms, is expanding with a new investment. The company opened its first gym in 2012 and now operates 7 centers. The expansion will help the company reach more people and provide them with premium equipment and excellent training conditions. CEO Alexandru Lascar stated that the company's principles will never deviate from providing quality services to their members.