Rose Bikes forms new concept with Englehorn Sports

Rose Bikes and Englehorn Sports, Germany's largest sports distributor, have recently joined forces to launch a new retail cooperation model. The concept will start with a Rose brand shop opening in the Englehorn Sports store's bike department. This store will provide Rose Bikes beginning in August of 2020 and will be operated in tandem by both dealer and manufacturer.

Rose Bikes will offer a number of their best selling models for testing and purchase, with the in-store shop occupying some 80 square meters of the Engelhorn store. The latter company will also provide the staff and any necessary workshop service, while Rose will provide the bikes and manage their direct delivery to the end customer.

As Engelhorn Mannheim already has seven floors of equipment, sports fashion, and accessories, this new deal will ensure they don't have to stock a wide variety of physical bicycles.