Rusty Apparel is set to make a strong comeback in Europe

Rusty Apparel is set to make a strong comeback in Europe, thanks to a new distribution structure that is being established from Germany. The responsibility of setting up Rusty's return in the European market falls on Jeff Green Vertriebs GmbH in Varel, whose Matthias Warns expressed enthusiasm about bringing the brand back to Europe.

After almost 40 years of company history and a reputation for visionary ideas and unconventional styles, Rusty, the surf brand with character, is returning to the European water sports stage. In 2023, Rusty is expected to make a big comeback, as the brand still has an enormous reach in Europe and has seen an increasing interest from retailers all over the continent in recent years.

To cater to this demand, Rusty has partnered with a strong new distributor in Germany, who will also give the brand a European online presence. As a result, Rusty's products have already gained significant interest in Europe. Geoff Backshall, the General CEO at Rusty, said, "The structures for the planned online direct sales are currently being created."

R-dot, as the brand is called in scene circles in the USA because of its logo, is not only making a comeback in Europe from a fashion point of view. In addition to their classic apparel line, Rusty will also offer functional clothing, swimwear, wetsuits, and boards from their traditional label, giving surf enthusiasts in Europe access to the complete range of Rusty products.

Rusty's return to the Central European market is a testament to the brand's enduring appeal and its commitment to serving the needs of its customers. With the help of a new German distributor, Rusty is set to make a strong comeback in 2023, bringing their unique style and products to surf enthusiasts across Europe.