Sales in German sporting goods market rise to eight billion euros

In Germany, the market for sporting goods has witnessed a steady rise, Germany is the largest sporting goods market in Central Europe. This consistent trend is due to the massive sales made in the prominent winter sports market where the sales reported for 2017 was higher than the records of the previous year. Since 2012, the sales records from the sports market in Germany have steadily risen at an average of 4.3% per year.

Last year, the German consumers spent almost 8 billion in the sportswear market on sports shoes and outdoor equipment. This is a remarkable appreciation when compared to the sales records for 2012 which was 6.4 billion Euros.

The annual average increase which has been reported as 4.3% in the sportswear market appreciated to 4.7% between 2016 and 2017.  This increase was observed in the new “Industry Focus Sports” area of the market and the business analysts attached to the IFH Cologne as well as the BBE trading advice.

The growth in the sportswear market is driven by the winter sports enthusiasts.

In some similar markets, the businesses in this industry have benefited from an overall appreciation in the Germany retail market for sportswear since 2012. This was the statement made by Ralf Jackels, a consultant at the IFH Cologne who also stated that “In a dynamic market characterised by high affinity to specialist trade, the company can reflect on an apparent development in the industry without the inclusion of significant events to drive the market. The combined market share in the sports and non-sports product retailers market for 2017 was reported to be 56%.
Some product groups have shown remarkable growth in the industry which has contributed to the positive balance in the general sports market. After the previous winter seasons, the sales of winter sports equipment rose by about 10.9% in 2017. Overall, only four of the nineteen product groups under consideration will probably struggle to make sales due to the decline in the sports market sales in 2017.