Sportway Expands Presence in Czech Republic with Floorball Streaming Partnership

Sportway Media Group, a leading automated production and live streaming company, is furthering its expansion in the Czech Republic through a new deal focused on floorball. Sportway will utilize its AI camera production infrastructure to capture and produce Czech floorball matches, which will be streamed on a dedicated platform for the sport.

Perinvest Media, a joint venture between Sportway and Czech production company Perinvest Group, has secured a "multi-year" agreement to launch the streaming platform. The platform will feature live coverage of floorball games across various leagues, including youth leagues, junior leagues, and lower-tier senior leagues. This partnership aims to provide an enhanced viewing experience for floorball enthusiasts and promote the sport at different levels within the Czech Republic.