The North Face brand is expanding its sales network - new stores in Warsaw and Wrocław.

The North Face, a global leader in outdoor apparel and equipment, is broadening its retail footprint in Poland by inaugurating new stores in Warsaw and Wrocław. Embracing the franchise model, these latest additions to The North Face's retail network mirror the operational style of existing outlets, promising a uniform brand experience across locations.

The brand made a significant entry into Warsaw's upscale Royal Wilanów with a spacious 190 sqm store unveiled at the close of 2023. Shortly after, March 2024 saw the opening of a 160 sqm store in Wrocław's vibrant Wroclavia shopping gallery. These stores, introducing a refreshed furniture design and expanded retail space, offer a comprehensive showcase of The North Face’s outdoor and urban collections.

With these openings, The North Face's store count in Poland reaches a dozen, aligning with the brand's ambitious plans to extend its retail network further by the end of 2024. This expansion is part of The North Face's strategic approach within the EMEA region to optimize revenue streams across its sales channels.

For nearly 58 years, The North Face has been synonymous with innovation and excellence in outdoor gear, providing unparalleled support to adventurers including mountaineers, climbers, runners, and skiers. The brand lives by its credo "Never Stop Exploring", motivating both athletes and customers to push the boundaries of what's possible, in terms of both product performance and personal endurance.

As an industry pioneer, The North Face is committed to sustainability and environmental stewardship, with its products being rigorously tested by athletes in extreme conditions. The brand's mission extends to making a tangible impact on environmental conservation through various sustainability initiatives.

Originating from the formidable north face of Half Dome in California's Yosemite Park, The North Face has, since 1966, equipped adventurers to pursue their passions. Its products are celebrated not only in extreme expeditions but also on casual hiking trails and city streets, catering to a diverse audience including teenagers and children. The North Face continues to inspire a global community to explore the outdoors, all while respecting and preserving the natural world.