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Yeti Cycles Expands Into Europe with New Office in Germany, Eyeing Market Normalization by 2025
2024-10-01
source own
HAUSHAM, Germany – Iconic American mountain bike brand Yeti Cycles has announced the opening of its first European office in Germany, marking a significant step in its global expansion strategy. Yeti CEO Chris Conroy explained the move, stating, “Expanding into Europe is the next logical step for us as we’ve seen substantial growth over the last decade.”
Founded in 1985, Yeti Cycles is renowned for its high-performance, race-driven mountain bikes, which are meticulously engineered and crafted to meet the demands of serious riders. With its new presence in Europe, Yeti aims to better serve its growing customer base across the continent and tap into the robust cycling culture in Central and Eastern Europe (CEE).
The brand anticipates market normalization by the end of 2025, following the recent disruptions caused by global supply chain challenges and the surge in demand for bikes during the pandemic. Yeti’s European expansion will allow the company to establish stronger distribution networks, enhance customer service, and support its long-term growth plans in the European market.
With mountain biking gaining traction across Europe, particularly in countries like Germany, Austria, and Switzerland, Yeti’s decision to set up a European office reflects its commitment to catering to the evolving demands of the cycling community.
