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Partner search for the Sports industry in Central Europe"
Zhik Joins Forces with German Sailing Team as Official Apparel Partner
2025-07-17
source own
Strategic Sports Partnership Strengthens Sailing in Central Europe
Zhik, a leading Australian brand in technical sailing apparel, has become the official Technical Apparel Partner for the German Sailing Team and the German Sailing Association (DSV). This new partnership marks a significant development in the performance sailing world and further establishes Zhik as a key player in the Central European sportswear sector.
As part of this long-term collaboration, Zhik will provide cutting-edge gear to elite athletes and support teams leading up to the Los Angeles 2028 Olympic Games. The cooperation emphasizes both innovation and sustainability—two pillars that align with the DSV's mission to advance high-performance sailing while promoting environmentally responsible practices.
Empowering Athletes and Promoting Sailing Nationwide
DSV President Mona Küppers noted that Zhik has long been a preferred brand among German sailors: “Their gear withstands the harshest conditions and reflects our shared commitment to sustainable production. This partnership sets us up for Olympic success in 2028 and helps grow sailing across Germany.”
Zhik CEO and double Olympic gold medallist Mathew Belcher highlighted the dual focus of the deal: “As an Olympian, I understand the difference elite gear makes. This partnership is not only about winning medals but about supporting the entire German sailing community.”
Collaboration with Local Partners Enhances Regional Impact
Zhik's official distributor in Germany, Peter Frisch GmbH, will play a crucial role in local implementation. The long-standing partnership between Zhik and Frisch ensures the German Sailing Team will benefit from tailored support and extensive product knowledge.
“This partnership strengthens Olympic sailing in Germany,” said Hubertus Jürgens, Managing Director at Peter Frisch GmbH. “We're proud to help bring next-generation gear to athletes and sailing enthusiasts throughout the country.”
Sustainable Innovation and Technical Excellence
Zhik is also advancing sustainability in performance gear with initiatives like Yulex® natural rubber wetsuits and the ReZHIKle recycling program. The brand is a leader in women’s technical sailing apparel and continues to expand its product range to meet the needs of diverse athletes.
Why This Matters for Partners in Central Europe
This collaboration illustrates how global brands can work with trusted regional partners to support elite sports while creating value across Central Europe. Companies exploring partner search in CE, looking to do business in Central Europe, or aiming to find the right distributors will find in Zhik’s model a blueprint for success.
By aligning with experienced partners and national associations, Zhik demonstrates how to drive performance, sustainability, and regional growth—making it a compelling case study for anyone entering or expanding in the Central European sports sector.
