66°NORTH Ltd.

66°North is an Icelandic outerwear brand built on the realities of life in one of the world’s most demanding climates. The company blends traditional Icelandic values such as durability, respect for resources, and coexistence with nature, with modern standards in design, manufacturing, and supply chain management.

Sustainability is embedded into how the brand operates. 66°North works within a carbon-neutral and circular model, where growth is designed to generate a positive environmental impact rather than additional waste. The focus is on long-lasting products, responsible material choices, and efficient production that avoids unnecessary consumption.

Founded in 1926, 66°North originally developed protective clothing for Icelandic fishermen and later for search and rescue teams. From the beginning, the brand existed out of necessity, not fashion. Extreme weather, isolation, and unpredictable conditions shaped a philosophy centred on reliability, performance, and protection.

These foundations remain unchanged today. The brand continues to design apparel that performs in harsh environments, reflecting the rugged landscapes of Iceland and a long-standing commitment to safeguarding the people who rely on it. For 66°North, clothing is not about trends, it is about trust, function, and resilience.