GIANT

Giant exists to help every rider reach their full potential, whatever their motivation, ability, or riding style. Whether the goal is performance, adventure, fitness, or pure enjoyment, Giant supports cyclists through thoughtfully designed products, expert people, and a shared passion for riding.

Founded in 1972 as part of the Giant Group, the brand has grown into the world’s leading manufacturer of high-quality bicycles and cycling equipment. Giant blends advanced engineering, innovative materials, and refined craftsmanship to create bikes that deliver performance, durability, and confidence on the road, trail, and beyond.

Throughout its history, Giant has driven progress in the cycling industry. From pioneering lightweight aluminum frames and making carbon fiber technology accessible, to shaping modern road bike geometry and advancing suspension systems for off-road riding, innovation has always been central to the brand.

Today, Giant continues to expand its ecosystem with performance-tested gear, apparel, and industry-leading e-bike solutions that open cycling to more people than ever before. Beyond products, Giant represents a global community of riders united by movement, exploration, and shared experiences. Wherever you ride, Giant is there to support the journey.