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You are here » Home Page » Industry Sectors » SHIMANO Europe BV

SHIMANO Europe BV

Company Market Information

Shimano Active on Social Media

If you want access to the latest news and content from Shimano, the brand is active on various social channels whether you choose Twitter, Facebook, Instagram, YouTube, or another.
If you want access to the latest news and content from Shimano, the brand is active on various social channels whether you choose Twitter, Facebook, Instagram, YouTube, or another. As well as product news and releases, you’ll find customer service help, content from behind the scenes, and a whole lot more online!
2019-10-31

Two New Product Specifications for Shimano

With one in the enduro/trail niche and another in eBikes, Shimano has announced two brand-new product specifications to the world
With one in the enduro/trail niche and another in eBikes, Shimano has announced two brand-new product specifications to the world; four-piston hydraulic disc brake calipers (BR-M8020) and 165mm E-MTB Hollowtech crank arms. When it comes to the brake calipers, these fall in line with the current DEORE XT components for those who prefer an aggressive riding style. Offering the ICE TECHNOLOGIES brake management system from Shimano, the brakes excel in caliper design, pads, and compatible rotors.
2018-01-15

Shimano Steps MTB

Shimano has announced their new product to enter the market in the shape of the Shimano Steps MTB. e-MTB’s have received a popular reputation of late because they allow for different abilities of riders and different terrains.
Shimano has announced their new product to enter the market in the shape of the Shimano Steps MTB. e-MTB’s have received a popular reputation of late because they allow for different abilities of riders and different terrains. The strain of climbing large hills is removed making the downhill journeys that little bit more enjoyable.

The new product packs a E8000 drive unit and is said to provide a ‘natural feeling for the rider’; riders also have better manoeuvrability thanks to a more efficiently designed frame. This is the closest to a regular bike that any company has come so far and the difference could prove vital in the industry. The user will also be able to utilise three different settings depending on their journey and what the terrain will offer; boost, trail and eco.
2016-06-07

New DEORE XT M8000 groupset with 11-speed performance unveiled

Shimano proudly sets a new mountain biking benchmark , revealing a genuine market-leading groupset for all enduro , cross-country and trail riders.

Shimano proudly sets a new mountain biking benchmark , revealing a genuine market-leading groupset for all enduro , cross-country and trail riders.

Exhibited for the very first time at California's Sea Otter biking festival , the brand new Shimano DEORE XT M8000 elevates the standard of the industry´s innovative mountain bike component groupset to cater for 4 distinctive mountain biking styles and limitless riding adventures .

2015-05-07

New XTR M9000

Shimano today introduces the new rider tuned XTR M9000 groupset.

Mountain biking has quickly developed since the earlier introduction of Shimano’s leading level XTR groupset in 2010 . Shimano recognizes distinct differences in mountain biking with wheel sizes and riding styles altering and now defines 4 primary categories within mountain biking . Competitive Cross Country is related to physical efforts while Enduro targets additional technical challenges however both have equivalents at the non-competitive Trail level . To serve mountain bikers whom will only accept the best , Shimano today introduces the new rider tuned XTR M9000 groupset.
 

2014-10-23

Ultegra gets Best Trickle Down Tech Award

Delivering the shift quality and stopping performance of Dura-Ace 9000, first released in 2013.
Triathlete, the largest triathlon resource in the world, today unveiled the Best of Eurobike Awards, honoring the products with the potential to help triathletes race and train better.

“Eurobike is the first showcase for most of the new and innovative cycling gear that will be available to all athletes in the coming year,” said Aaron Hersh, Senior Tech Editor of Triathlete. “There triathlon industry continues to move in a user-friendly direction, offering new gear that is more practical, functional and more affordable than ever before. Our goal was to emphasize some of the most exciting new gear and highlight the products that stood out among the bunch.”

Each of the 2013 Best of Eurobike winners are featured online at Triathlete.com:

Best Trickle-down Tech: Shimano Ultegra 6800

Delivering the shift quality and stopping performance of Dura-Ace 9000, first released in 2013, in a much more affordable package with minimal compromises makes this new component kit a supreme value.
2013-11-24

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