Icebug

Icebug is an independent Swedish footwear brand founded in 2001 with a clear ambition: to create shoes that prevent slipping and make it easier for people to move outdoors in all conditions. What began as a bold idea to use steel stud traction in winter footwear quickly challenged established players in the global shoe industry.

From the start, Icebug has been driven by innovation, creativity, and integrity, combining functional performance with modern Scandinavian design. The brand’s early focus on grip technology addressed one of winter’s biggest hazards, and that commitment to traction remains at the heart of Icebug today. Whether on ice, wet rock, or muddy trails, Icebug shoes deliver confidence exactly where others fail.

Sustainability is treated as a responsibility, not a marketing claim. Every material and component is continuously evaluated to reduce environmental impact without compromising performance. Through the Follow The Footprints initiative, Icebug openly shares its entire production chain, setting a new level of transparency within the footwear industry.

Beyond products, Icebug actively encourages people to get outdoors through community events and inclusive experiences under the Icebug Xperience banner. With a strong belief that a healthy planet and healthy people go hand in hand, Icebug continues to prove that performance, grip, and responsibility can coexist.