Muc-Off Ltd

At Muc-Off, being active isn’t a marketing line, it’s a way of life. From mountains and trails to skate parks and race tracks, the team lives for the outdoors and for pushing both people and equipment to their limits. That mindset drives an obsession with creating advanced care products that keep bikes, boards, and machines performing at their best and looking fresh long after the ride is over.

The story began in 1991, long before downhill racing hit the global stage. Founders Rex and Marilyn Trimnell originally launched X-Lite UK, where Rex engineered the world’s first twin-crown bicycle fork. While developing high-performance gear, he also mixed a distinctive pink cleaning spray to keep his equipment spotless. Word spread quickly, the formula stood out, and Muc-Off was born.

Today, the brand is trusted by elite athletes, professional race teams, and motorsport icons worldwide. Far beyond its original cleaner, Muc-Off now develops chain lubrication systems, performance products, and athlete-focused innovations, all backed by in-house testing tools and proprietary technology.

Every idea is created at the company’s advanced R&D center, refined through internal testing, and validated by professional riders before reaching production. The result is a constantly evolving range built for people who demand more from their gear and refuse to settle for average.

If it’s fast, technical, or covered in dirt, chances are Muc-Off is already working on the next way to make it better.