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Norrøna Set to Open First Zurich Store in November
2024-08-24 source own Norrøna, the renowned Norwegian outdoor brand, is expanding its footprint in Central Europe by opening its first store in Zurich this November.
MyStromer Relocates Desiknio Bikes Production to Poland
2024-08-24 source own Desiknio Bikes, the Spanish sister brand of the Swiss S-pedelec brand Stromer, has partnered with a new production facility in Poland
Jack Wolfskin Refocuses on Central Europe and China Amid Strategic Shift
2024-08-24 source own Jack Wolfskin, under TopGolf Callaway Brands, is redirecting its focus to Central Europe and China following a strategic review.
New Balance Announces Distribution Changes in Central Europe
2024-08-24 source own New Balance has announced a significant change in its distribution strategy for Central Europe.
Choosing and Growing with the Right B2B Sales Channel in the Sports Industry: Distributor vs. Sales Agent
2024-08-24 source own When entering the Central European market for sporting goods, selecting the right sales channel—whether a distributor or a sales agent—and growing with them is crucial for success.
NORTEC: Leading Innovation in Micro Crampons and Winter Running Gear
2024-08-24 source own As a pioneer in micro crampons, NORTEC stands as the technological leader in the field, continuously redefining functionality for winter outdoor activities like trail running, alpine running, and trekking.
Poland Announces Ambitious Olympic Bid
2024-08-24 source ownPoland's Prime Minister Donald Tusk has officially announced the country’s intention to bid for the Olympic Games, targeting the 2040 or 2044 Summer Olympics.
Sun Mountain Expands Central European Distribution Network
2024-08-24 source own For over 40 years, Sun Mountain has been at the forefront of golf innovation, creating products designed by golfers for golfers.
Optimize B2B Sales in Central Europe: Choosing Distributors vs. Sales Agents in the Sports Goods Industry
2024-08-23 source own When entering the Central European market for sporting goods, selecting the right sales channel is critical. At CeSport, we specialize in connecting brands within the fitness, bicycle, wellness, climbing, camping, mountaineering, water sports, and sportswear industries with the best business partners in Central Europe.
Polish Government to Subsidize Electric Bikes with Up to EUR 1,175 Per Bike
2024-07-31 source own The Polish government has announced plans to subsidize electric bikes through the "My Electric Bike" program.
Scandinavian E-commerce Leader Set to Enter the Polish Market
2024-07-31 source own Exciting news for Polish shoppers: a leading Scandinavian e-commerce company, Coolshop.pl, is preparing to launch in Poland! Coolshop.pl will feature a wide range of products from major brands, including licensed items from top Danish, Swedish, and Norwegian companies.
Slovenia’s Sports Equipment Industry: A Hub of Innovation and Excellence
2024-07-31 source own Slovenian entrepreneurs are following in the footsteps of their country’s sporting successes to create some of the world’s best equipment.
Central Europe’s Summer Heatwave Spurs Interest in Water Sports Products
2024-07-31 source own As Central Europe experiences an intense summer heatwave, residents across Hungary and neighboring countries are flocking to water and nature for relief.
Economic Growth in Poland - New Forecasts
2024-07-23 source ownThe Polish Economic Institute anticipates that Poland's GDP will grow by 2.6% in 2024, with a significant increase to 4.1% in 2025.
Seeking Distributors for Croatia and Slovenia
2024-07-22 source own Sumo Didactic, a leader in the manufacture of Psychomotricity and Sports Protection products for over 30 years, is seeking new distribution partners in Croatia and Slovenia.
Tallinn Partners with Czech Bikeshare Firm Rekola to Enhance Urban Mobility
2024-07-22 source own Tallinn residents will soon see more than 200 pink bicycles available for rent by the end of August. Rekola Bikesharing, a Czech bike-share company, will deploy these bicycles in the Estonian capital as part of the city's initiative to improve sustainable urban transport options.
R-GOL Expands into Sports Technology Market with Investment in sportbm
2024-07-22 source own R-GOL, a leading multi-brand distributor of football merchandise in Central and Eastern Europe (CEE) and backed by Innova Capital, has acquired a majority stake in sportbm, a Polish software developer specializing in the management of sports clubs and academies.
MejorSet Expands into Germany and Denmark through Distribution Deal with Best World Padel
2024-07-22 source own MejorSet, a leading designer, manufacturer, and installer of padel courts, has announced a new distribution partnership with Best World Padel to expand its reach into Germany and Denmark.
REKORD Sports Equipment and ELEIKO Distribution in Poland
2024-07-22 source own REKORD, a leading manufacturer of high-performance sports equipment and the official distributor of ELEIKO Sport AB Sweden in Poland.
Baden Sports Enters European Market with Basketball Bundesliga Partnership
2024-07-22 source own U.S.-based sporting goods manufacturer Baden Sports is expanding into the European market through a four-year official ball supply agreement with Germany’s Basketball Bundesliga (BBL).
WeSC Announces New Distribution Partnership in Germany and Austria
2024-07-22 source own WeSC has entered into a new distributor partnership with Deluxe Distribution, which will handle the distribution and marketing of the WeSC brand and products in the German and Austrian markets starting in October.
Supremo, a Deichmann Subsidiary, Takes Over Kappa Distribution in Germany and Austria
2024-07-22 source own Supremo, a subsidiary of the German footwear giant Deichmann, has announced its new role as the distributor for the Italian sports lifestyle brand Kappa in Germany and Austria.
Zanier Sport Becomes New European Distributor for Le Bent
2024-07-22 source own Australian outdoor accessory brand Le Bent has announced Zanier Sport, based in Innsbruck, as its new distributor for the EU and Switzerland.
Lowa Enhances DACH Business with Integration of Austrian Distribution Partner
2024-07-22 source own Lowa is set to integrate its Austrian sales company, Lowa Sportschuhe GmbH, based in St. Martin im Innkreis, starting January 1, 2024. This strategic move aims to further strengthen and standardize Lowa’s market presence across the DACH region.
TSG International AG Partners with SDG Distribution as Exclusive Distributor in France
2024-07-22 source own TSG International AG is pleased to announce a strategic partnership with SDG Distribution, a premier distributor of technical action sports equipment based in Soorts-Hossegor, France.
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