Poland Sets Its Sights on the 2040 Olympics: A Transformational National Project Takes Shape
Poland has taken its first decisive step toward one of the most ambitious goals in its modern sporti
moreAxglo Strengthens European Network with Official Distributors in the UK, Czech Republic, Germany, and Slovak Republic
Axglo, the Canadian golf equipment specialist renowned for its premium push carts and golf accessori
moreVAT Becomes Official Supplier to Swiss-Ski and Backs Biathlon Star Amy Baserga
VAT, a global leader in high-end vacuum solutions, has signed a three-season partnership with Swiss-
moreThe Mountain Studio Reports 44% Sales Growth as Marcel Hirscher Targets Year-Round Outdoor Brand Expansion
The Mountain Studio, the premium outdoor apparel company co-founded by ski racing legend Marcel Hirs
moreSGS Expands Global Cycling Testing Expertise with Acquisition of EFBE
SGS, the world’s leading testing, inspection, and certification company, has announced the acquisi
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Derbystar and Austrian Bundesliga Announce Partnership for 2024-2029 Seasons
2023-08-11 source own
Derbystar, a renowned ball manufacturer, has embarked on a significant partnership with the Austrian Bundesliga. Beginning with the 2024/25 season, this collaboration will span until at least the end of 2029.
Poland's Emergence as a key Manufacturing Hub for Europe's Bicycle Industry
2023-08-04 source own
Global trends, supply chain shifts, and a growing commitment to sustainability are pushing bicycle businesses to reconsider their reliance on far-off manufacturing hubs. Amid this shift, the European Union shines as a potential replacement, with Poland especially catching attention as a prime hub for investment, as thorough analysis shows.
Sport Vision expands its Sporting goods Business across Central Europe
2023-08-04 source own
Sport Vision, a trailblazer in the CEE sporting goods retail scene, has proudly announced the inauguration of its new store in the heart of Prague, the Czech Republic's vibrant capital.
CE latest active sportswear brand offering
2023-08-04 source own
The Czech Republic warmly welcomes a fresh addition to its sportswear scene as Jott, a renowned French brand specializing in dynamic sportswear, inaugurates its brand new retail outlet in Prague.
CCC Group and Authentic Brands Group Ink European Licensing Deal for Reebok Brand Distribution
2023-08-01 source own
CCC Group, Poland, has entered into a decade-long licensing agreement (with an option for a further 10-year extension) with one of the world's leading licensors, Authentic Brands Group, for the Reebok brand.
Mammoth Expands Presence in Poland with Innovative Store Concept Debut in Poznań
2023-08-01 source own
Mammoth grows stronger. The new chain store debuts in PoznańThe world-famous outdoor brand has opened its first store in Wielkopolska. The new store is the ninth belonging to the chain in Poland, and at the same time the second one that operates in the new concept.
Outdoor brand distributor for Firepot for Germany
2023-08-01 source own
Firepot's outdoor and expedition nourishments have now reached the German market. The sales operations are led by Christoph Michel of the Brand Outdoor agency, who also manages sales for Soto, a Japanese outdoor stove manufacturer.
DDK Boosts Global Presence with New Factory in Romania: Expansion in European Market
2023-08-01 source own
In an effort to provide enhanced flexibility and customer service, DDK, a renowned saddle manufacturer from Taiwan, has declared its plans to inaugurate a new factory in Romania.
Fenix GmbH Becomes Atsko's Primary Distributor in Germany: A Successful Business Partner Search
2023-08-01 source own
Fenix takes over Atsko sales for the German marketAs of August 1st, Fenix GmbH will take over Atsko's product sales distributor for the German market.
Poland Surpasses Spain in EU Household Wealth Index: Insights from Eurostat's 2022 Data
2023-08-01 source own
The most recent data from Eurostat, accounting for actual individual consumption (AIC) per capita and adjusting for purchasing power parity (PPP) among nations, reveals that Poland, scoring 86% of the EU average, has surpassed Spain (85%) and is slightly trailing behind Ireland (87%) in 2022.
Bike retail expansion in Germany
2023-07-17 source own
Multicycle, a Cube specialist dealer based in Wildpoldsried, is set to expand its footprint in Baden-Württemberg and Hesse with the inauguration of new branches.
Lululemon Chooses Zalando as Principal Online Outlet in Europe: Athletic Apparel Brand Expands in Central European Market
2023-07-17 source own
Lululemon, the Canadian athletic apparel brand known for its yoga, running, and training gear, has opted for Zalando as its principal e-commerce outlet in Europe.
E-bikes Witness Surge in Popularity in Central Europe
2023-07-17 source own
E-bikes are seeing an unprecedented rise in sales within Central Europe.
Mountain Equipment: distributors across Central Europe
2023-07-17 source own
Mountain Equipment, a prominent UK brand renowned for supplying top-tier outdoor wear, climbing, and camping equipment, has been aiding adventurers in their pursuit of the outdoors for over six decades.
Revamping Bicycle Distribution: Cannondale and GT in Central and Eastern Europe Managed by Aspire Sports S.R.O
2023-07-17 source own
Pon is overhauling the distribution of Cannondale and GT in Eastern Europe. Aspire Sports S.R.O., based in Jinacovice, Czech Republic,
Growing interest in Rugby in CE
2023-06-24 source own
Surging Popularity of Rugby in Central Europe: Rugby Europe Secures Coverage Rights in CE Countries.
Maurten: Leading Hydrogel-Based Sports Fuel Brand Expands Distribution in Central Europe
2023-06-23 source own
Maurten, the company renowned for its HYDROGEL-based sports fuels, has revolutionized endurance nutrition with its carbohydrate-rich products formulated with natural ingredients for energy, hydration, and recovery.
OLYMP growing in the Polish Fitness market
2023-06-23 source own
OLYMP, a prominent Polish provider of comprehensive fitness solutions, continues to make substantial progress in fulfilling its contractual commitments in the Polish Fitness market.
South African Manufacturer Squirt Cycling Expands Distribution in Central Europe
2023-06-23 source own
Squirt Cycling Products, a South African manufacturer specializing in innovative bicycle care products such as Bike Cleaner, Chain Lube, Tyre Sealant, and Barrier Balm, is making significant strides in expanding its distribution network.
British Brand Montane, Partners with Ulf Rörup to Expand Presence in Germany
2023-05-30 source own
Montane, the renowned British manufacturer of outdoor and running clothing, has joined forces with trading agency Ulf Rörup based in Neuss, Germany.
Switzerland Chosen as Host for Women's Euro 2025
2023-05-30 source own
Switzerland has emerged victorious in the bid to host the highly anticipated Women's Euro 2025 tournament.
Sportway Expands Presence in Czech Republic with Floorball Streaming Partnership
2023-05-30 source own
Sportway Media Group, a leading automated production and live streaming company, is furthering its expansion in the Czech Republic through a new deal focused on floorball.
Germany Wins Bid to Host the 2027 Men's Ice Hockey World Championship
2023-05-30 source own
Germany has been chosen as the host country for the 2027 edition of the prestigious men's Ice Hockey World Championship.
Airgym Expands Distribution in Central Europe with Jipast a.s.
2023-05-29 source own
Airgym, a renowned global leader in inflatable sports equipment, has announced its partnership with Jipast a.s. as the exclusive distributor for three key markets in Central Europe (CE).
FitFlop Expands Global Reach Through New Distribution Partnerships
2023-05-29 source own
FitFlop, the popular footwear brand known for its comfort and style, is embarking on a global expansion journey with the help of several new distributors. The company has strategically partnered with these distributors to fuel its growth and reach new markets.


