Poland Sets Its Sights on the 2040 Olympics: A Transformational National Project Takes Shape

Poland has taken its first decisive step toward one of the most ambitious goals in its modern sporti

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Axglo Strengthens European Network with Official Distributors in the UK, Czech Republic, Germany, and Slovak Republic

Axglo, the Canadian golf equipment specialist renowned for its premium push carts and golf accessori

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VAT Becomes Official Supplier to Swiss-Ski and Backs Biathlon Star Amy Baserga

VAT, a global leader in high-end vacuum solutions, has signed a three-season partnership with Swiss-

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The Mountain Studio Reports 44% Sales Growth as Marcel Hirscher Targets Year-Round Outdoor Brand Expansion

The Mountain Studio, the premium outdoor apparel company co-founded by ski racing legend Marcel Hirs

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SGS Expands Global Cycling Testing Expertise with Acquisition of EFBE

SGS, the world’s leading testing, inspection, and certification company, has announced the acquisi

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The Expanding Sportswear Market in Central Europe: Opportunities for Business Partners and Distributors

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The sportswear market in Central European countries—Poland, Germany, Austria, the Czech Republic, Switzerland, Slovakia, Croatia, Slovenia, and Hungary—is experiencing strong growth, driven by evolving consumer trends, technological advancements, and shifting geopolitical factors.

Hervis Opens New Distribution Center Near Vienna, Investing in Logistics and Job Creation

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Hervis, the leading Austrian sports retailer, has announced the launch of a new state-of-the-art distribution center near Vienna.

Hyrox Launches First Hyrox Performance Centre in Berlin

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This weekend marked a major milestone for Hyrox, the global fitness race phenomenon, with the opening of its first-ever Hyrox Performance Centre (HPC) in Berlin’s Kreuzberg district.

New Skechers Flagship Concept Store Opens in Prague

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Skechers, The Comfort Technology Company®, has unveiled its latest flagship store in the heart of Prague, located on the bustling Na Příkopě High Street.

Therme Group Acquires Europe’s Largest Thermal Bathing Complex, Secures €320M Financing

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Therme Group, a global leader in wellbeing destinations, has announced its acquisition of Therme Erding, Europe’s largest thermal bathing complex, located near Munich, Germany.

Terme Snovik Launches €22 Million Expansion with New Four-Star Kneipp NaturHotel

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Terme Snovik, a boutique spa located in north-central Slovenia near Kamnik, is embarking on its most ambitious project to date with the construction of a four-star Kneipp NaturHotel, valued at €22 million.

LifeFit Group Expands Premium Fitness Portfolio with SportsUp Acquisition

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LifeFit Group, a leader in Germany's fitness industry, has strengthened its premium segment with the acquisition of SportsUp, a leading fitness club in Wiesbaden.

Norrøna Concept Store Opens in Zürich: A Hub for Outdoor Enthusiasts

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We’re excited to announce the grand opening of the Norrøna Concept Store Zürich, located at Löwenstrasse 32, in the heart of Zürich’s vibrant city center near the prestigious Bahnhofstrasse.

Proximity and Efficiency: Central Europe Becomes a Hub for Bike Production

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The bicycle and e-bike industry is undergoing a transformative shift in 2025, with Central Europe (CE) emerging as a prime location for manufacturing.

Xtreme Fitness Gyms Targets Dominance in Eastern European Fitness Market

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Polish fitness franchise Xtreme Fitness Gyms is making waves in the fitness industry, celebrating the opening of its 100th location in Poland.

Adidas Expands Presence in Switzerland with Zurich Branch

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Adidas, the global sporting goods powerhouse, is strengthening its foothold in Central Europe (CE) by opening a branch in Zurich’s prominent Europaallee.

Polish Brand 4F Becomes Official Technical Supplier for National Volleyball Teams

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Polish sportswear brand 4F has announced a landmark partnership, becoming the official technical supplier for Poland’s national volleyball teams.

Friction Labs Joins Crag Sport Portfolio: A New Business Partner for Climbers in Central Europe

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Krakow-based Crag Sport, a recognized expert in business development in Central Europe (CE), has expanded its portfolio with the addition of Friction Labs, a leading American brand specializing in high-quality climbing chalk.

Fairmont Golden Prague: A Historic Hotel Reimagined to Open This Spring

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After four years of extensive reconstruction, the iconic former InterContinental hotel in Prague is set to reopen this spring under its new name, Fairmont Golden Prague, operated by the prestigious Fairmont hotel chain.

Polish Yacht Industry Leads in Europe and Shines Globally

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The Polish yacht industry continues to make waves on the global stage, solidifying its position as a leader in Central Europe (CE) and a driving force in the international marine sector.

Decathlon Expands to Recklinghausen and Bochum: Strengthening Presence in North Rhine-Westphalia

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The French sports retail giant Decathlon is continuing its ambitious expansion in Central Europe, specifically in Germany’s Ruhr area. By spring 2025, Decathlon will open new stores in Recklinghausen and Bochum, bringing its total locations in North Rhine-Westphalia (NRW) to 20.

Forest Agency Named Exclusive Business Partner for Osprey in Poland

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Osprey, a global leader in the backpack and luggage market, is restructuring its sales operations in Poland to further enhance its presence in Central Europe (CE).

EBRD Backs Sustainable Growth of Bulgarian Protein Bar Producer

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The European Bank for Reconstruction and Development (EBRD) has joined forces with UniCredit Bulbank to support the sustainable expansion of Healthy Bars, a leading protein bar manufacturer in Bulgaria.

Poland's Luxury Goods Market Poised for €12.8 Billion Boom in 2024

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Poland's luxury goods market is on a rapid growth trajectory, expected to reach €12.8 billion in 2024—a remarkable 24.6% increase compared to the previous year, according to KPMG.

E-Commerce Trends: InPost, Allegro, and mBank Transforming Holiday Shopping

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As the holiday season gains momentum, key players in e-commerce are making significant moves to enhance customer experiences.

Xtreme Fitness announces collaboration with ABC Fitness

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We are thrilled to announce a major milestone for Xtreme Fitness as we expand our operations in Poland through our collaboration with ABC Fitness.

Mammut Signs New Distribution Deal with SAT Sp. z o.o

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Swiss outdoor gear giant Mammut has announced a major shift in its distribution strategy in Poland. Starting in 2025, SAT Sp. z o.o. will take over as the brand's official distributor, marking the beginning of a new era for Mammut in the Polish market.

Nike Launches First Łódź Store in Manufaktura, Managed by Apsys

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One of the most eagerly anticipated store openings in Łódź this year has finally arrived: Nike has opened a pop-up boutique in the iconic Manufaktura shopping center, offering fans of sportswear and streetwear access to the globally renowned brand.

Baller League Secures $25M in Funding Led by EQT Ventures, Backed by Football Icons Hummels and Podolski

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Baller League, the innovative six-a-side indoor football competition, has announced a significant boost to its expansion plans with a $25 million (€23.8 million) investment round led by EQT Ventures.

Romet Unveils Ambitious Growth Plans to Strengthen its Position in the Bike Industry

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Polish bicycle brand Romet, a veteran in the cycling industry with over 75 years of expertise, is charting an ambitious course for growth.
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