Terme Snovik Launches €22 Million Expansion with New Four-Star Kneipp NaturHotel

Terme Snovik, a boutique spa located in north-central Slovenia near Kamnik, is embarking on its most

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LifeFit Group Expands Premium Fitness Portfolio with SportsUp Acquisition

LifeFit Group, a leader in Germany's fitness industry, has strengthened its premium segment with the

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Norrøna Concept Store Opens in Zürich: A Hub for Outdoor Enthusiasts

We’re excited to announce the grand opening of the Norrøna Concept Store Zürich, located at Löw

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Proximity and Efficiency: Central Europe Becomes a Hub for Bike Production

The bicycle and e-bike industry is undergoing a transformative shift in 2025, with Central Europe (C

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Xtreme Fitness Gyms Targets Dominance in Eastern European Fitness Market

Polish fitness franchise Xtreme Fitness Gyms is making waves in the fitness industry, celebrating th

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Canal Plus Poland Secures Exclusive Premier League Broadcasting Rights

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Pay-TV broadcaster Canal Plus has reclaimed the exclusive rights to broadcast the English Premier League in Poland.

Poland's Allegro Ranks Among Europe's Top E-Commerce Platforms

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Polish e-commerce giant Allegro has solidified its position as the fourth-largest online marketplace in Europe, according to a recent report.

Polonia Warszawa's PLN 500 Million Redevelopment Project Receives Construction Permit

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Polonia Warszawa is set to embark on a significant redevelopment of its sports complex at 6 Konwiktorska Street in Warsaw, following the issuance of a construction permit.

R-GOL Expands into Sports Technology with sportbm Acquisition

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R-GOL, the leading multi-brand distributor of football merchandise in Central and Eastern Europe (CEE) and backed by Innova Capital, has acquired a majority stake in sportbm, a Polish software developer specializing in management systems for sports clubs and academies.

Decathlon’s Bold Expansion Plan: 60 New Stores in Germany by 2027 with €100M Investment

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Decathlon Germany is embarking on a significant growth journey, announcing plans to invest over €100 million by 2027 in opening 60 new stores, modernizing existing locations, and enhancing the overall customer experience. 

Björn Borg Achieves 44% Growth in Germany and 10.4% Overall Revenue Increase in Q3

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Swedish sportswear brand Björn Borg has reported impressive growth in the third quarter of its financial year, highlighting its expanding global footprint and rising demand for its products.

Benefit Systems Expands Fitness Club Portfolio to 240 Facilities with Organic Fitness Acquisition

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Benefit Systems S.A. has strengthened its position in the Polish fitness market by acquiring MyOrganiq Sp. z o.o., the operator of the Organic Fitness network. 

Bike24 Reports Strong Q3 2024 Results: Sales Growth and Record Demand for Complete Bikes

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Bike24 Holding AG delivered robust financial results in the third quarter of 2024, with significant sales growth and improved profitability. 

Amazon’s €77 Billion Investment Fuels Growth and Sustainability in Germany

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Over the past 25 years, Amazon has established a significant presence in Germany, making transformative contributions to the economy, society, and the environment. 

Fitshop Acquires Kettler and HOI Brands from Trisport AG, Expanding European Home Fitness Market Presence

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In a strategic move to bolster its position in the European home fitness market, Fitshop Group has acquired the brand rights to Kettler and HOI from Swiss-based Trisport AG.

LifeFit Group Accelerates Club Pilates Expansion in Germany and Austria

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LifeFit Group is rapidly expanding the Club Pilates brand across Germany and Austria, following its successful introduction of Xponential's reformer Pilates concept in Germany last year.

NOHRD Acquires Dr. WOLFF Sports & Prevention GmbH, Expanding Therapeutic Fitness Solutions

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In a strategic move to enhance its presence in the health and fitness sector, NOHRD has acquired Dr. WOLFF Sports & Prevention GmbH, a renowned provider of preventive medical training equipment. 

Stay Fit Gym Expands Network with New Location in Bucharest’s Rahova Neighborhood

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Stay Fit Gym, one of Romania’s leading fitness chains, has strengthened its national presence with the opening of its 47th fitness center in Bucharest’s Rahova neighborhood.

Growth Potential in Central Europe's Fitness Industry

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The fitness industry in Central Europe (CE) is poised for significant growth, with countries like Poland, the Czech Republic, Hungary, Slovakia, Croatia, and Slovenia offering immense opportunities.

EVOC Sports GmbH distributor network in Central Europe

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EVOC Sports GmbH, based in Munich, Germany, stands out as a top producer of premium backpacks, bags, and travel luggage designed with advanced protection for active sports lovers.

BRAČA-SPORT® has established a robust network of representatives

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BRAČA-SPORT® is a leading manufacturer of composite sports equipment, distinguished as the sole company that engineers and produces both carbon fabrics and oars.

McFit Europes leading fitness chain unveiled its first revamped gym in Munich

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McFit, a prominent European fitness chain, has launched its first renovated gym in Munich's Laim district, initiating a comprehensive, multi-million-euro brand refresh. This initiative includes plans to modernize three additional Munich locations in the near future.

Decathlon Launches "Revice" Project: Major Initiative for Sporting Goods Repair

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Decathlon is making a bold move for sustainability. With the opening of its regional workshop in Munich-Unterföhring, the multi-sports specialist kicks off its planned repair initiative under the Revice Project. 

Allbirds new distributors to cover Central Europe

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Allbirds, the renowned sustainable footwear and apparel brand, has announced significant strides in its European expansion strategy.

Poland Sets Sights on Hosting Olympic Games in 2040 or 2044

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Poland has officially announced its ambition to host the Olympic Games in either 2040 or 2044, marking a historic step for a nation that has never hosted the Olympics before.

Deichmann Expands Central and Eastern European Presence with New Distribution Hub in Bucharest's ELI Park

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German shoe retail giant, Deichmann, is set to strengthen its operations across Central and Eastern Europe with the opening of a new distribution hub in ELI Park Bucharest.

Merkur Sportwetten Expands into Poland with Acquisition of Totolotek Sports Betting Provider

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Polish sports betting enthusiasts will soon have a new platform to place their wagers under the iconic MERKUR sun. Merkur Sportwetten GmbH, a leading sports betting company, has announced its acquisition of Totolotek SA, one of Poland’s most well-established sports betting providers, headquartered in Warsaw.

Season Distribution Secures Exclusive Rights for Loaded Boards and Orangatang Wheels in Germany

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Season Distribution, based in Cologne, Germany, has officially acquired the distribution rights for Loaded Boards and Orangatang Wheels.

SOFTSWISS Secures Certification for Jackpot Aggregator in Bulgaria, Strengthening Its European Presence

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SOFTSWISS has reinforced its foothold in the European iGaming market by obtaining certification for its innovative Jackpot Aggregator in Bulgaria.

Merz AG Becomes Exclusive Distributor for CAT Footwear in Switzerland Starting Fall 2025

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Starting in the fall/winter season of 2025, Merz AG will take over the exclusive distribution of CAT Footwear’s lifestyle segment in Switzerland.
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